Nest Realty Formal Report Assessment of Effectiveness and Helpfulness
After you’ve read through the purpose and intention pages, you will have a better grasp of what we sought to do in analyzing Nest Realty’s social media in regards to business communication and rhetoric. For those of us who don't know what rhetoric is, see the page “What Is Rhetoric?” in the drop-down menu. In short, rhetoric is the art of persuasion in speech, text, images, etc. It can be translated to multiple outlets. Someone knows how to use rhetoric effectively when they think, “how can I subtlety persuade my audience through images, graphics, text, slogans in a way that they will purchase my product?” Business communication goes hand-in-hand with rhetoric, as good communication with a company’s clients, and within the company itself, is essential for it to grow. Something that might seem as simple as communication, is not. The time, thought, and energy that goes into planning a message that will be received well among customers is no joke. When businesses communicate with clients, and even with each other, they utilize rhetoric. It is so important for companies to take into account both rhetoric and business communication when writing, creating, or designing anything. Thinking through how clients or customers can be persuaded is important if a company wants to increase revenue and retention.
Something this report taught me was how to “identify how digital technologies and contexts influence business writing and to consider critically the unique affordances and constraints of diverse modalities of writing (alphabetic, visual, aural) and social media.” In writing this report, we analyzed many different aspects of Nest Realty’s social media outlets. We analyzed their text, their images, their hashtags, etc. These things all played a role in how Nest was, and is, received online by both their current and potential clients. Someone might not think that something like Facebook or Instagram affects a company’s image, but these digital technologies have started to play a huge role in business writing itself. Nest must think through each post critically before posting it to the entire world. It is so important that their posts are received well — this can make or break a company.
For instance, in figure one, you will see a piece of our formal report. This part of the report encourages Nest Realty to adapt different captions for photos on Instagram and Facebook. They are not the same social media outlet, so they shouldn't be treated the same. Since Instagram is more visually-based, shorter captions are better and for Facebook, a good amount of text can be used, but it should be client-interactive — ask questions so clients can posts comments, make offers, etc. By adapting different strategies to different platforms, Nest will increase their business communication because they are changing their rhetoric from outlet to outlet.
In one paragraph of our report, we conclude:
“Nest Realty uses a few approaches to keep their customers engaged. Providing information about your company by various means is important. It gets people talking about your company, and your product. The relevance of this consumer quality is addressed across each of Nest Realty's social media platforms in various ways. For example, on the website they disclose personal details about their agents on the "Meet Our Agents" page. They include a series of fun facts about each agent some of which are irrelevant to the business, but serve a purpose by making each agent see more approachable and personable and portraying Nest Realty as a company that does not hesitate to disclose information. To compliment this, they also include a link to the agents’ respective blog posts, which are posts that generally cover topics that also cater to the interests of the consumer in an engaging way.”
Nest actually enhances their rhetoric by including specifics about their brokers. As stated, the fun facts about each agent might seem irrelevant, but they actually add to the approachability of the company as a whole. They want customers to get to know their agents so that they can find the right fit. This speaks volumes as a business, and they subtly use rhetoric effectively in this way.
This report helped me see business communication and rhetoric in a new light. Although we did not get to conduct our survey on Nest’s Facebook page, we analyzed customer-client interaction through their Facebook posts. We were able to provide the company with meaningful feedback, which was one of my top priorities, so that they can enhance their communication skills via social media. We were also able to examine how Nest Realty adapted their online presence to different platforms, which we concluded they could do better. However, I also learned a lot about group interaction online, which taught me a lot about business communication itself. My group members were helpful and professional and the information they brought to the table helped me learn more about our topic as a whole. Overall, I think that we created a “cohesive, formal report that would be respected and considered business worthy by Nest Realty.”
In the future, I will use information I have learned about rhetoric and business communication often. I am the social media coordinator for Victory Lane Carwash, and we have started to both adapt our Facebook and Instagram presences to fit their specific outlets, while also improving our rhetoric on the website. Not only this, but business communication is essential in the business world. Knowing how to use it, and rhetoric, effectively, will give me an advantage with companies who are looking for critical writers.
Something this report taught me was how to “identify how digital technologies and contexts influence business writing and to consider critically the unique affordances and constraints of diverse modalities of writing (alphabetic, visual, aural) and social media.” In writing this report, we analyzed many different aspects of Nest Realty’s social media outlets. We analyzed their text, their images, their hashtags, etc. These things all played a role in how Nest was, and is, received online by both their current and potential clients. Someone might not think that something like Facebook or Instagram affects a company’s image, but these digital technologies have started to play a huge role in business writing itself. Nest must think through each post critically before posting it to the entire world. It is so important that their posts are received well — this can make or break a company.
For instance, in figure one, you will see a piece of our formal report. This part of the report encourages Nest Realty to adapt different captions for photos on Instagram and Facebook. They are not the same social media outlet, so they shouldn't be treated the same. Since Instagram is more visually-based, shorter captions are better and for Facebook, a good amount of text can be used, but it should be client-interactive — ask questions so clients can posts comments, make offers, etc. By adapting different strategies to different platforms, Nest will increase their business communication because they are changing their rhetoric from outlet to outlet.
In one paragraph of our report, we conclude:
“Nest Realty uses a few approaches to keep their customers engaged. Providing information about your company by various means is important. It gets people talking about your company, and your product. The relevance of this consumer quality is addressed across each of Nest Realty's social media platforms in various ways. For example, on the website they disclose personal details about their agents on the "Meet Our Agents" page. They include a series of fun facts about each agent some of which are irrelevant to the business, but serve a purpose by making each agent see more approachable and personable and portraying Nest Realty as a company that does not hesitate to disclose information. To compliment this, they also include a link to the agents’ respective blog posts, which are posts that generally cover topics that also cater to the interests of the consumer in an engaging way.”
Nest actually enhances their rhetoric by including specifics about their brokers. As stated, the fun facts about each agent might seem irrelevant, but they actually add to the approachability of the company as a whole. They want customers to get to know their agents so that they can find the right fit. This speaks volumes as a business, and they subtly use rhetoric effectively in this way.
This report helped me see business communication and rhetoric in a new light. Although we did not get to conduct our survey on Nest’s Facebook page, we analyzed customer-client interaction through their Facebook posts. We were able to provide the company with meaningful feedback, which was one of my top priorities, so that they can enhance their communication skills via social media. We were also able to examine how Nest Realty adapted their online presence to different platforms, which we concluded they could do better. However, I also learned a lot about group interaction online, which taught me a lot about business communication itself. My group members were helpful and professional and the information they brought to the table helped me learn more about our topic as a whole. Overall, I think that we created a “cohesive, formal report that would be respected and considered business worthy by Nest Realty.”
In the future, I will use information I have learned about rhetoric and business communication often. I am the social media coordinator for Victory Lane Carwash, and we have started to both adapt our Facebook and Instagram presences to fit their specific outlets, while also improving our rhetoric on the website. Not only this, but business communication is essential in the business world. Knowing how to use it, and rhetoric, effectively, will give me an advantage with companies who are looking for critical writers.